Develop and implement marketing strategies and campaigns to raise awareness about waste segregation and Kabadiwaale's services. Create engaging content for various marketing channels, including social media, website, blog, newsletters, and print materials. Conduct market research to identify target segments, customer needs, and competitor analysis to inform marketing strategies. Collaborate with the design team to create visually appealing and impactful marketing collateral. Manage social media platforms, including content creation, scheduling, community engagement, and performance tracking. Plan and coordinate offline marketing activities, such as events, workshops, and partnerships with local organizations. Monitor and analyze marketing campaign performance, website traffic, social media metrics, and customer feedback to optimize marketing strategies. Build and maintain relationships with customers, influencers, partners, and stakeholders to enhance brand visibility and reach. Monitor industry trends, emerging technologies, and best practices to stay updated with the latest marketing techniques. Collaborate with cross-functional teams, such as operations and customer service, to ensure marketing initiatives align with business objectives.